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2022 Berggren Plan Web

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57 E1� NGPC Hunting Forecasts Affecting Hunter Expectations ASSESS the relative roles of agency forecasts, word-of-mouth, online social forums, and personal experience in setting hunter expectations, and shift outreach resources accordingly Through the Hunter Success Survey, we have attempted to assess the role that various forms of outreach have on hunter expectations and their decisions on where to hunt. The upland hunting forecast/outlook appears to be one the most important, along with agency information provided to outlets such as Pheasants/Quail Forever and other upland- oriented media outlets (print and digital). E2� Message Boards and Media Affecting Hunter Expectations E3� NGPC Marketing and Advertising Affecting Hunter Expectations CONTINUE development of a paid media campaign promoting upland game hunting to Nebraska residents with Swanson-Russell The NGPC Marketing team ran paid print, digital, and social media from 2016-2018 to promote upland hunting opportunities in Nebraska. If future outlooks indicate abundant populations in many areas of the state, this campaign can be revisited. ASSESS the utility of purchasing email lists for direct marketing campaigns to nonresident hunters NGPC partnered with Pheasants Forever in recent years to send paid email about Nebraska's pheasant hunting opportunities to their membership and will continue to try to source and evaluate worthwhile options for purchasing email lists of NR hunters.

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