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2022 Berggren Plan Web

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31 E3) NGPC MARKETING AND ADVERTISING Strategies • Maintain an email list of pheasant/upland bird hunters to which timely, accurate information can be sent in summer and early fall informing about habitat and predicted hunting conditions for the year • Continue to support tourism partners (Pheasants Forever, state, regional and community-based tourism groups) within Nebraska to help promote messages on pheasant hunting opportunities • Maintain internal communication to facilitate a marketing plan; revise this plan as needed in late spring and late summer as the outlook for the season becomes clearer Tactics CONTINUE to message and market Nebraska as the Mixed-Bag Capital of the Great Plains in a variety of outreach materials CONTINUE sending a general email blast to all hunting permit buyers encouraging them to buy permits, and providing links to Public Access Atlas, permits page, outlooks, etc� CONTINUE targeting nonresident hunters with special campaigns and promotions well in advance of the fall season CONTINUE to partner with the Nebraska Travel Advisory group, the Nebraska Tourism Commission, and/or community visitors bureaus to promote more effectively pheasant hunting opportunities CONTINUE using paid social media to promote pheasant hunting in Nebraska to build excitement before the season begins

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