OutdoorNebraska

SUCCESS STORY RESEARCH OPPORTUNITY CUSTOMER SERVICE INNOVATION Connection and Conservation – Nebraska's Media Strategy SUCCESS STORY OPPORTUNITY ACCESS CUSTOMER SERVICE INNOVATION STEWARDSHIP From Beginner to Successful Hunter The journey into hunting can be daunting, especially after the initial introductory programs end. The Nebraska Game and Parks' Becoming an Outdoors-Woman program recognized this challenge and worked with the National Wild Turkey Federation and Pheasants Forever to establish the Ladies Hunting Cohort. This community fosters social support, builds skill and confidence, and enables women to continue their hunting pursuits. The impact of the cohort has been profound. What started as a support network has evolved into a thriving community where women are not just participating—they are leading. By providing a safe, non-competitive space for skill-building and camaraderie, the Nebraska Ladies Hunting Cohort is making an incredible impact. Women like Karen Moore are not just achieving personal milestones; they are becoming mentors and advocates, sharing their stories, inviting friends, and ensuring that the tradition of hunting continues to grow stronger and more inclusive across the state. Game and Parks also provides Youth Mentor Hunts where conservation officers engage young people, ages 11 to 15 in the outdoors through hunting and camping programs. Karen Moore hunting with mentor Pam Robinson during a Becoming an Outdoors-woman (BOW) and Pheasants Forever ladies pheasant hunt at Oak Creek Sporting Club in Brainard. JENNY NGUYEN-WHEATLEY Nebraskaland Magazine story and press release on oak decline published May 2025. NEBRASKALAND ARCHIVES Connecting people with Nebraska's outdoors goes beyond maintaining parks, it's about storytelling and strong partnerships. The Nebraska Game and Parks Commission has built lasting relationships with journalists and broadcasters to share essential information about recreation, safety, and wildlife. Last year, these efforts reached more than 996 million people across print, radio, TV, and social media. Through our partnership with the Nebraska Broadcasters Association, more than 56,000 public service announcements aired statewide which is valued at $1.5 million in airtime. A recent example highlights the power of this approach. Nebraskaland Magazine published a feature on the alarming decline of mature oak trees in eastern Nebraska due to drought and other environmental stressors. It was then adapted into a statewide news release, which drew coverage from regional and national outlets — including the Associated Press. This expanded the story's reach and connect Nebraskans everywhere to solutions on oak blight. By creating compelling content and nurturing media partnerships, the Commission continues to raise awareness, inspire action, and strengthen support for Nebraska's natural resources. 25

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