OutdoorNebraska

The Berggren Plan

Access digital copies of guides and regulations publications from the Nebraska Game and Parks Commission.

Issue link: http://digital.outdoornebraska.gov/i/686820

Contents of this Issue

Navigation

Page 24 of 87

25 Con nue to distribute the forecast to hunters through all available media Assess the rela ve roles of agency forecasts, word-of-mouth, online social fora, and personal experience in se ng hunter expecta ons, and shi outreach resources accordingly Assess alterna ve survey methods for es ma ng pheasant abundance to ensure we are using the most reliable and cost effec ve approach Assess the state of knowledge concerning how hunter expecta ons are formed and how they influence hunter sa sfac on, and propose addi onal research as warranted E2) Message Boards and Media Affecting Hunter Expectations Strategies • Provide mely, accurate informa on throughout the spring, summer and fall to pheasant hunters detailing habitat and predicted hun ng condi ons for the year • Solicit coverage of pheasant forecast informa on by reporters, bloggers and other channels, taking care to emphasize the factors that affect bird numbers and highligh ng factual informa on Tactics Con nue promo ng pheasant hun ng informa on (especially near the start of the season) via social media, newsle er, Public Informa on Officers (Ralph Wall, Greg Wagner, Julie Geiser, Jus n Haag); through these channels, we also promote pheasant hun ng opportuni es across the state Con nue sponsoring Pheasant Forever's Rooster Road Trip, an annual mul -state hunt organized by Pheasants Forever that receives a lot of play on their website and social media channels Con nue promo ng upland game outlook at pre-hun ng season events including the Nebraska State Fair, Husker Harvest Days, and Missouri River Expo Con nue heavily promo ng the public access atlas each year, giving extra a en on to the grain stubble program and the pheasant opportuni es enrolled those fields provide Begin being more aggressive with news releases, email blasts and promo on of pheasant opportuni es in house media, sending mul ple news release leading up to each season (tou ng forecast, start of season, increased opportuni es on public land, etc.) Begin more aggressively pitching stories about pheasant hun ng and our desire to increase opportuni es to the Omaha World Herald, Lincoln Journal Star, Outdoor Life, Field and Stream and other publica ons E3) NGPC Marketing and Advertising Affecting Hunter Expectations Strategies • Build a dedicated email list of pheasant hunters to which mely, accurate informa on can be sent in summer and early fall informing about habitat and predicted hun ng condi ons for the year • Build a coopera ng group of invested partners (Pheasants Forever, state, regional and community-based tourism groups) within Nebraska to help promote messages on pheasant hun ng opportuni es • Maintain internal communica on to facilitate an accurate marke ng plan; revise this plan as needed in late spring

Articles in this issue

view archives of OutdoorNebraska - The Berggren Plan