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and late summer as the outlook for the season becomes clearer
Tactics
Con nue sending a general email blast to all hun ng permit buyers encouraging them to buy permits, and providing links
to public access atlas, permits page, outlooks, etc.
Con nue targe ng non-resident hunters with special campaigns and promo ons well in advance of the fall season
Con nue development of a paid media campaign promo ng upland game hun ng to Nebraska residents with
Swanson-Russell
Begin using paid social media effort encouraging pheasant hun ng; this effort would be intended to build excitement for
the season the week before the season begins
Assess the feasibility of partnering with the Nebraska Travel Advisory group, the Nebraska Tourism Commission, and/or
community visitors bureaus to more effec vely promote pheasant hun ng opportuni es
Assess the u lity of purchasing email lists for direct marke ng campaigns to non-resident hunters
