Nebraska Game and Parks Commission
13
Media outreach surpasses
$21M in value
Nebraska Game and Parks' outdoor media coverage
topped $21 million in publicity value in 2023. That
coverage included a variety of media and outlets that
helped to spread the agency's messages — everything
from information to education to entertainment.
Coverage included traditional print, TV and radio, as well
as new media outlets.
This coverage built on the agency's efforts via news
releases, Nebraskaland Magazine, weekly radio and TV
shows, podcasts, social media and more.
Grace Gaard is interviewed
for a kayak cleanup event
at Holmes Lake in Lincoln.
Explore the outdoors
'Beneath Nebraska Skies'
Nebraska Game and Parks proactively welcomes
people to visit our parks, fish and explore outdoor
recreation opportunities across the state. Nebraska
has unique breathtaking landscapes and access to
public lands and affordable recreation. Competition
for people's time and attention is immense, and
we must keep outdoor recreation top-of-mind as
an activity of choice. "Beneath Nebraska Skies"
messaging showcased the unique awe-inspiring
views recreationists can have no matter their
activity — hiking, horseback riding, fishing,
hunting or camping — and invited people to
explore the outdoors with us.
