2022 Berggren Plan Web

Access digital copies of guides and regulations publications from the Nebraska Game and Parks Commission.

Issue link: http://digital.outdoornebraska.gov/i/1449393

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Page 49 of 63

50 1. COMMUNICATION OBJECTIVE: Provide hunters with reliable, up-to-date information on pheasant population levels, habitat availability/conditions, and public access opportunities� Action steps: • Increase budget authority for marketing pheasant hunting to residents and non-residents for increased direct marketing and advertising • Proactively market opportunities such as forecast, season dates, and publicly accessible lands • Continue to promote pheasant hunting opportunities at Pheasant Fest and other sport shows • Continue to update and promote trip planners for pheasant, quail, prairie grouse and mixed-bag upland hunting opportunities • Update video resources highlighting the Nebraska pheasant hunting experience and tips to improve success • Partner with other entities such as tourism groups to provide information on places to hunt • Continue or expand paid media campaigns with the partner advertising agency • Solicit coverage of the upland game outlook • Sponsor Pheasant Forever events like the Rooster Road Trip (if available) • Proactively pitch stories to state media and outdoor publications • Maintain a dedicated email list of current and potential pheasant hunters • Investigate media tours/earned media opportunities • Continue to support tourism partners to share timely messages on Nebraska's pheasant hunting opportunities • Improve pheasant hunting section on the agency website • Promote the Public Access Atlas and Stubble Access Guide to resident and non-resident hunters • Maintain internal communications to update plan throughout the year • Promote youth pheasant hunting opportunities (youth season, mentored youth hunts, pheasant releases) • Promote other R3 programs 2. COMMUNICATION OBJECTIVE: Increase landowner awareness and understanding of programs and financial incentives that are available for upland game conservation and hunter access� Action steps: • Designate a new advertising budget for targeted publications • Provide information on how to create or improve habitat for pheasants • Create regional messages about practices needed • Share messages with industry partners • Create a section on the website with information about conservation programs available to private landowners and associated benefits of enrollment/participation • Provide timely updates on landowner enrollment in key habitat/access programs (CRP signup results, OFW enrollment, etc�) • Promote conservation and landowner success stories to media • Targeted mailings and other outreach to landowners within pheasant focus areas • Network with farmer-trusted partners within the agriculture industry (FSA, UNL Extension, crop consultants, farm managers, seed companies, crop boards, etc�) to reach a larger audience • Hold educational coffee hours, focus groups, lunches, and business after hours in communities and present options

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