2022 Berggren Plan Web

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Page 28 of 63

29 ASSESS the current structure of small game permits (i�e�, types, age requirements, pricing, etc�) to ensure a proper balance between lowering barriers to participation and providing the services necessary to encourage continued participation, including an assessment of increasing the minimum age requirement for purchasing a small game permit and/or reducing permit prices for youth (NR), first-time, and other novice hunters ASSESS the expansion of the youth pheasant season dates and associated regulations (i�e�, age requirements, daily bag limits, ability for mentors to hunt) to increase participation by youth and novice hunters ASSESS potential impacts of recent legislation (LB126) on pheasant hunting opportunities and access on private lands and determine if modifications to season dates are warranted E. MANAGEABLE FACTORS AFFECTING HUNTER EXPECTATIONS Multiple factors can play a role in shaping hunter satisfaction� Often measures of satisfaction involve success-related factors (i�e�, harvesting or seeing target species; Decker et al� 1980); but satisfaction can also be influenced by non- success aspects of the hunt (spending time outdoors or recreating with friends and family; Gigliotti 2000)� Thus, hunter satisfaction is viewed as a multifaceted concept, depending on the participant and recreational setting� In addition, hunters may formulate expectations about the desired outcomes before their hunting experience, which, in turn plays a role in hunter satisfaction (Hammitt et al� 1990)� The link between expectation and satisfaction has been studied in consumer market research (and other disciplines; Niedrich et al� 2005) but is largely unknown in the outdoor recreation setting� Hunters are inundated with information from external sources (retailers, hunting outfitters, message boards and media) as well as information from NGPC (hunting forecasts, NGPC marketing and advertising, hunting regulations)� Thus, managing expectations of hunters requires a better understanding of which factors most effectively reach and impact hunter perceptions about their hunting opportunities� The plan addresses current and new approaches to communicating pheasant hunting opportunities� An important component is in providing timely and accurate information about pheasant populations, habitat, access, and opportunities� While there is still much more to learn about managing hunter expectations, the use of social media and direct communication with current and potential pheasant hunters is emphasized throughout the plan� Literature Cited Decker, D� J�, Brown, T� J�, & Gutierrez, R� J� 1980� Further insights into the multiple satisfactions approach for hunter management� Wildlife Society Bulletin 8:323- 331� Gigliotti, L� M� 2000� A classification scheme to better understand satisfaction of Black Hills deer hunters: The role of harvest success� Human Dimensions of Wildlife 5:32-51� Hammitt, W� E�, McDonald, C� D�, & Patterson, M� E� 1990� Determinants of multiple satisfaction for deer hunting� Wildlife Society Bulletin 18:331-337� Niedrich, R� W�, Kiryanova, E�, & Black, W� C� 2005� The dimensional stability of the standards used in the disconfirmation paradigm� Journal of Retailing 81:49-57�

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