Floating The Good Life • Nebraska Game and Parks Commission 55
M A R K E T I N G R E S O U R C E S
Several marketing resources can be of assistance to a
community when getting the word out about the opportunity
the water trail affords to citizens.
Nebraska Tourism Commission
This state agency offers marketing consulting, grant funding,
and advertising opportunities to tourism destinations in
Nebraska. Its website also offers free event, destination and trip
listing.
Convention and Visitor Bureau (CVB) / Destination
Marketing Organization (DMO)
These are county-funded marketing organizations tasked with
marketing a region or county. They offer similar opportunities as
the state tourism commission, such as grant funding, consulting
and event listing.
Water Trail Websites
Several websites allow free listings for your water trail. Keep
these updated with content and photos as many end users
utilize these websites for information on various water trails.
Some websites even have interactive maps that allow you to
label points of interest, put-ins and take-outs, etc. The following
is a list of popular sites, although others may be available:
Popular sites:
paddling.com
powderhook.com
trails.com
outdoornebraska.gov/watertrails
americantrails.org
river-management.org
Google: Earth, Maps, AdSense, My Business
Google offers an array of tools you can use to market your
water trail. Its map service allows you to create an interactive
water trail map for end users. Consider making a map if access
to GIS software is not available.
Each water trail is different in their scenic beauty and
history. Figuring out what your water trail's "voice" could be
challenging. If your water trail's group needs any assistance with
marketing, contact the Nebraska Tourism Commission or your
local Visitor Bureau.
CANOEING
AND
KAYAKING
ON
THE
NIOBRARA
RIVER
