52 Nebraska Game and Parks Commission • Floating The Good Life
It is important to consider a multi-faceted marketing approach to target different audiences
that may be interested in using and supporting a water trail. Paddle craft participation spans
multiple generations and each group of constituents has its preferences on how it receives
information about the activities in which it participates. Having a robust marketing program will
create the momentum necessary to garner the support of the water trail desired.
C O M M U N I T Y S U P P O R T
A water trail can be a great tourism draw to an area, but it also is an asset to neighboring
communities by creating a link between the communities based in recreation. Building local
support for a water trail should be one of your objectives when it comes to your water trail
marketing plan. Informing children and adults about a water trail's benefits will help it garner
public support. Water trails with community support help create citizens that value and
champion the trail, bringing it increased attention from people outside the community. This
community support often produces a "friends" group that consist of local volunteers who help
maintain and publicize the water trail. This is very helpful in the water trail's long-term success.
CANOEING
AT
STAGECOACH
STATE
RECREATION
AREA
MARKETING
WATER TRAILS
