OutdoorNebraska

The Berggren Plan

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84 • Provide updates to what is being accomplished on the plan. (like acres new acres enrolled in CRP a er offers are made, new access acres available, etc.) • Promote stories to media • Direct mail to targeted zip codes or pheasant focus areas • Work with networks within the agriculture industry (FSA, UNL Extension, Wheat Board, Sorghum Board, etc.) • Partner with other en es such as tourism groups, community groups or economic development groups to promote/implement habitat and/or access programs • Hold educa onal coffee hours, focus groups, lunches, and business a er hours in communi es and present op ons. 3. Communication Objective: Increase knowledge, engagement of support for the pheasant plan through personal communications and public relations. Action steps: • Develop staff talking points about benefits of plan, focusing on mul -species benefits (e.g., pollinators) of maintaining and improving Nebraska grasslands • Create and share FAQs • Meet with major partners to discuss goals and strategize on communica on and implementa on. • Ask our major partners to share our messages with their audiences • Meet with major media to share goals and objec ves of plan • Create a public rela ons schedule for u lizing house channel media such as NEBRASKAland Magazine, e-news, media releases and broadcast media • Develop a list of community partners such as DEDs and CVBs, with priority in key focus areas, for personal informa on mee ngs • Meet with NRDs in focus areas • Iden fy key loca ons and work with partners to host public informa on mee ngs (habitat tour) • Prepare a presenta on that can be used by any staff member for sharing informa on with the public • Share economic impact informa on • Hold bi-monthly staff mee ngs to review communica ons efforts • Publish and share regular updates on advances in pheasant plan, prescribed burns, wheat stubble, hun ng success stories, forecasts, Law Enforcement and Wildlife opening weekend reports 4. Communication Objective: Provide messaging that will motivate potential funders to provide financial support of the pheasant plan. • Iden fy poten al funding partners for messaging and hold one-on-one mee ngs • Create talking points how funding or support makes an impact, benefits to all species • Modify communica ons materials geared toward poten al donors • Develop a presenta on that can be easily shared • Share economic impact informa on • Develop appealing projects/areas of interest that donors or community groups/founda ons could support • Provide regular communica on through mail and email to current and poten al funding partners • Recognize major financial supporters in communica on materials (as applicable)

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