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24 shoo ng hours one-half hour before sunrise un l sunset Con nue to allow resident youth under the age of 16 to hunt without a small game permit, and non-resident youth to hunt for the price of a resident permit Assess the types and price points of our small game permits and habitat stamps to ensure a proper balance between lowering barriers to par cipa on and providing the services necessary to encourage con nued par cipa on, including assessment of a $5 nonresident youth small game permit. E. MANAGEABLE FACTORS AFFECTING HUNTER EXPECTATIONS: Mul ple factors can play a role in shaping hunter sa sfac on. O en measures of sa sfac on involve success-related factors (i.e., harves ng or seeing target species; Decker et al. 1980); but, sa sfac on can also be influenced by non- success aspects of the hunt (spending me outdoors or recrea ng with friends and family; Giglio 2000). Thus, hunter sa sfac on is viewed as a mul faceted concept, depending on the par cipant and recrea onal se ng. In addi on, hunters may formulate expecta ons about the desired outcomes before their hun ng experience, which, in turn plays a role in hunter sa sfac on (Hammi et al. 1990). The link between expecta on and sa sfac on has been studied in consumer market research (and other disciplines; Niedrich et al. 2005), but is largely unknown in the outdoor recrea on se ng. Hunters are inundated with informa on from external sources (retailers, hun ng ou i ers, message boards and media) as well as informa on from NGPC (hun ng forecasts, NGPC marke ng and adver sing, hun ng regula ons). Thus, managing expecta ons of hunters requires a be er understanding of which factors most effec vely reach and impact hunter percep ons about their hun ng opportuni es. The plan addresses current and new approaches to communica ng pheasant hun ng opportuni es. An important component is in providing mely and accurate informa on about pheasant popula ons, habitat, access, and opportuni es. While there is s ll much more to learn about managing hunter expecta ons, the use of social media and direct communica on with current and poten al pheasant hunters is emphasized throughout the plan. Literature Cited Decker, D. J., Brown, T. J., & Gu errez, R. J. 1980. Further insights into the mul ple sa sfac ons approach for hunter management. Wildlife Society Bulle n 8:323- 331. Giglio , L. M. 2000. A classifica on scheme to be er understand sa sfac on of Black Hills deer hunters: The role of harvest success. Human Dimensions of Wildlife 5:32-51. Hammi , W. E., McDonald, C. D., & Pa erson, M. E. 1990. Determinants of mul ple sa sfac on for deer hun ng. Wildlife Society Bulle n 18:331-337. Niedrich, R. W., Kiryanova, E., & Black, W. C. 2005. The dimensional stability of the standards used in the disconfirma on paradigm. Journal of Retailing 81:49-57. E1) NGPC Hunting Forecasts Affecting Hunter Expectations Strategies • Provide a factual, mely annual forecast to pheasant hunters about predicted hun ng condi ons across the state that highlights the best regions and uses language that neither undersells nor oversells what the average hunter is likely to experience Tactics Con nue to produce the upland game forecast based on Rural Mail Carrier Survey results and fine-tuned with input from field staff on significant weather events, ease of public access, and observed abundance of pheasants