STR ATEGIC DIRECTION 3 – THE PEOPLE WE SERVE
Engaging and building relevancy with the public.
Research and Analysis
• Current national relevancy and
education research
• Understand opportunities for growth
in education or retention among target
audiences.
• Understand engagement levels of among
target audiences
• Potential new partners to reach objectives
Key Performance Indicators
• Defined desired outcomes met
• Strong engagement rates (varies by
outreach type)
• High levels of participation
• Conversion rates (varies by outreach type)
• New customers and new partners
• Customer retention and advancement
• Accurate tracking of education/
outreach programs
• Ongoing media coverage
• High levels of approval/trust of audiences
Keys to Successful Implementation
• More partnerships and volunteers
• Responsive to new cultural and
recreational trends
• Implementation of the R3, Education and
other agency plans
• Measurability and scalability
• Focus on priority objectives and audiences
• Measuring successes along the way
• Additional team training
• Remove/reduce labor-intensive efforts
B E N C H M A R K
GOAL 2
B E N C H M A R K
Develop and refine our outreach and
education objectives and partnerships
based upon the needs of target
audiences.
Assess the needs of target audiences
for future outreach and education
objectives and partnerships.
2025
2024
2023
2023 Quarter 1
Review existing outreach and education
initiatives and partnerships to inform
outreach and education objectives.
2023 Quarter 2
Identify successful initiatives and identify
areas for replication that best inform
objectives.
2023 Quarter 3
Identify potential gaps in data and
assessments needs in outreach and
education.
2023 Quarter 4
Identify and prioritize potential new
education, outreach and partnership
opportunities.
Evaluate current outreach and education strategies
and partnerships to best meet our objectives and
serve our target audiences.
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