Nebraska Game and Parks Commission
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E n c o u r a g i n g p e o p l e t o g o f i s h i n g
Keeping outdoor activities top-of-mind is crucial for engaging Nebraskans in the
outdoors. To boost awareness of the activities offered by Nebraska's state parks and
fishing opportunities in the state's water bodies, promotional spots highlighting these
options appeared statewide in a variety of media channels. These efforts will continue
in 2023.
Social media, video and digital ads were paired with traditional radio and television
messages. New outreach strategies included keyword search responsive ads and digital
ads in weather apps when conditions were favorable for outdoor pursuits.
Family Fishing Night,
Holmes Lake, Lincoln