OutdoorNebraska

2022 Annual Report for Web-revised

Access digital copies of guides and regulations publications from the Nebraska Game and Parks Commission.

Issue link: http://digital.outdoornebraska.gov/i/1491686

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Nebraska Game and Parks Commission 15 E n c o u r a g i n g p e o p l e t o g o f i s h i n g Keeping outdoor activities top-of-mind is crucial for engaging Nebraskans in the outdoors. To boost awareness of the activities offered by Nebraska's state parks and fishing opportunities in the state's water bodies, promotional spots highlighting these options appeared statewide in a variety of media channels. These efforts will continue in 2023. Social media, video and digital ads were paired with traditional radio and television messages. New outreach strategies included keyword search responsive ads and digital ads in weather apps when conditions were favorable for outdoor pursuits. Family Fishing Night, Holmes Lake, Lincoln

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