18 2019 Annual Report
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Outreach and Education
N E B R A S K A L A N D A D A P T S T O
C O N T I N U E T O T E L L T H E S T O R Y
O F O U T D O O R N E B R A S K A
Since 1926, Nebraskaland Magazine has told the story of Nebraska's
outdoors, shedding light on the state's natural and cultural history,
flora, fauna, and outdoor resources. In 2019, Nebraskaland Magazine
underwent several changes to better connect with readers while
continuing to tell compelling, interesting stories that help readers
connect with the beauty and resources of our state. In January, readers
noticed a new, streamlined, more modern design. Online readers may
have noticed that Nebraskaland shares some of its most popular stories
each month online at Magazine.Outdoornebraska.gov, where they
can also find a digital flipbook of the current issue. Finally, in 2019
Nebraskaland moved its popular annual photo contest to Instagram and
allowed entrants to submit their photos for consideration by using the
hashtag #nebraskaland2019. This change led to the magazine's highest
ever number of entries – more than 2,400. The winning entries were
shared in the January 2020 issue of the magazine, and many finalists
and honorable mentions were shared online.
M E N T O R I N G V I D E O S
E N C O U R A G E P E O P L E T O S H A R E
T H E I R P A S S I O N
Hunting is an important part of our Nebraska heritage, and the sale
of hunting and fishing permits fund conservation efforts in our state.
For these two reasons, it is critical that we attract new hunters and
re-engage those who may have let hunting fall by the wayside. Game
and Parks worked with several partner groups in 2019 to produce a six-
part video series underscoring the reasons mentors take new hunters
into the field each year. The reasons shared included anything from
creating family memories, spending time with friends, and spending
time in the field with the dog. The videos were released on Facebook
channels between August 2019 and November 2019, in tandem with the
agency's Take 'Em Hunting campaign. Partner organizations shared the
six videos throughout the year on their own social media channels. In
total, the six part series received over 40,000 views.
