Outreach and Education
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2019 Annual Report 15
R E A C H I N G B R O A D A U D I E N C E S
T H R O U G H S O C I A L M E D I A
The Commission has very diverse customers, from hunters, to wildlife viewers
and park-goers, and boaters and anglers. Each person's motivation for outdoor
participation varies depending on what they love to do outdoors. Social media is
an important part of the agency's promotional mix, educating diverse audiences
on the state's fish and wildlife, promoting opportunities for fun and recreation
and sharing important reminders. Live streaming of big game meetings allows
for statewide participation from hunters. Promoting unique special events
and training opportunities through social media helps the Commission engage
with people in a cost-effective and timely manner. Social media also connects
us to our customers, creating engagement and allowing people to share
their experiences with us. This brings awareness of the diversity of outdoor
opportunities in Nebraska. Instagram is the Commission's fastest growing
channel, with over 24,000 followers that are mostly urban-area residents
under the age of 25. Facebook is where most of our customers go to for timely
information. With 115,000 followers, it is second only to the website and word
of mouth. In 2019, the Commission's website had close to 1.8 million unique
visitors.
More than 5,000 students attend Outdoor Discovery programs each year.
